When there is need to reach out to the consumers in different ways apart from getting into their homes through tv, radio, etc. Getting the people to know about you through hoardings that are put up on streets, roads, highways, and other places. Here people get to see the brands that are advertised on the go literally.People will notice, and you have a bigger chance of getting the message through. You could also put the advert in other public places lime bus or railway stations, airports and even in retail venues such as malls and marketplaces. This where people frequent and there is a sure a chance of people getting to know about your brand. The organization itself sometimes runs outdoor media outlets or outsourced to an agency. They have focused on billboard advertising, which is one of the tried and tested ways of getting people to know of your brand when people are on the go. Make use of outdoor media.
Basic things to be considered
The billboards can carry various kinds of ads right from local, national to public service advertisements. Now the street furniture is also part of the ad campaign; you will see that bus shelters, mall kiosks to other places are not spared. The moving vehicles, such as taxis,food trucks, and other cars, will have been used to create brand awareness. In other sites you visit, such as colleges, cafes, health clubs now sport some brand advertising. When you approach such a media agency, they will ask you which medium or medium will you choose along with the budget you have in hand to make your advertising campaign a success.